New year, new goals for marketing your small business. We compiled a list of super-actionable landing page trends last year to help you get started with some new design, copy and conversion rate optimization strategies. We're back again.
These are the landing page trends we expect to see in 2019, which you can start using right away.
Table of Contents
- Amazing product videos
- Design and copy for integrated landing pages
- Simple and streamlined design
- Monochromatic backgrounds
- Deep greens
- Fun buttons
- Micro animations
- Font and elements that resemble handwriting
- Bold, succinct copy
- "No risk" free trials
- Sections on how-to
Let's get started.
Here are 11 landing page trends you should be watching and trying in 2023
There are many landing page trends that we expect to see this year, including AI generated design, 3D animations, and ChatGPT in action. Not every trend that uses the latest technology will work for you or your audience. These are the top 11 landing page trends you can implement right away.
1. Amazing product videos
Although this list isn’t ranked, it is the first clear trend for an reason: Product videos should be a high priority marketing asset. It's one you can use over and over again. These are why landing pages have become more prominent.
Product videos should be well-designed and strong enough to anchor your pages. You can use them efficiently by selecting the most interesting or relevant parts and then splicing away. This is what Goldcast, a software for event marketing, does very well.
Click to watch the video
These videos show the product's capabilities in short clips. The gallery layout allows users to refer back if necessary.
Vimeo does a fantastic job of integrating product videos into its pages and using them to drive conversions more subtly.
Click to watch video
This video is great and highlights Vimeo's video editing capabilities, without having to do a lengthy walkthrough. The video is captivating and just as the description promises.
This brings me to the next page trend that you can implement right now.
Guide:
How to make great landing pages (with examples)
2. Design and copy for integrated landing pages
It doesn't matter if you are a one-person marketing team that has to juggle copywriter and designer hats, or a department with content and design groups. Your visuals and words (let's just hope they're powerful words) can be easily absorbed in silos. You might consider changing that this year.
This Coda-like tool allows for list and collaborative document creation. The cartoon image of the lizard and its umbrella tail contrasts well with the page's neutral, modern design. The headline is a fun addition to the otherwise boring copy.
Image source
You don't have to limit yourself to static graphics. You can see the gif at Loomly's landingpage for social media tools.
Watch the video
It's simple, effective, and well worth sharing with your audience.
3. Simple and streamlined design
Landing pages that are minimalistic and simple are part of a wider branding trend that is, well, counterintuitive. Monochromatic packaging, unassuming colors, and minimal branding elements are all part of a larger trend: anti-branding.
Although the design style is not new, it's growing in popularity as Gen-Z buys more. According to research, this generation is generally skeptical about brands. 73% of Gen-Zers only purchase from brands they believe in.
This is a great example taken from Typeform's landing pages for creating surveys. The background is beige and, blah, the buttons and fonts are standard black.
Image source
What is the effect? Straight-to-the-point page that makes the tool seem easy. Anti-branding is still branding, even though simple design is still design.
4. Monochromatic backgrounds
You can keep it simple in 2023 even if anti-branding isn't in line with your brand personality or target audience. Monochromatic website backgrounds are in fashion and will work well for all your landing pages. Your landing pages should be easy to navigate and convert.
Squarespace is worth a look.
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The design's natural curves add depth while the monochromatic palette serves as a background. The self-serve website creator is the best. He or she extends the color scheme to the landing pages. That attention to detail is what you love.
5. Deep greens
It is important to understand color psychology. Pantone's year-end color is Viva Magenta, which we will see in a few examples. (Don't skip ahead, just look at the buttons for the next trend). The hues that we are seeing all over the place are from the opposite side of the color wheel. Greens.
For a while, green has been in fashion in interior design. It's been a favorite brand color for companies that deal with healthcare and wellness. Green has become more popular in recent years. See the Squarespace background and the Ellevest example below.
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These greens look rich, no matter if they are earthy or jewel-toned. Consider adding deep green tones to your landing page when you refresh it. This will give it a modern look that's suitable for 2023.
6. Fun buttons
While trends in design and copy can be great inspiration, the best landing pages are high-converting ones.
However, your buttons don't have to be merely "submit" or large and bold. Unbounce actually found that being specific in your call to action button can increase the conversion rate by as much as 90%. You can change your CTA to make your landing pages more appealing.
You have two options: you can either stick to creative copywriting or you can test the design. Lemonade, a pet insurer, excels at this. The brand's bright pink buttons and accents are featured on the landing page design. It features a minimal black, white and gray design. Some of these elements can interact with each other on the landing page, including one of the buttons and one of the pets.
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7. Micro animations
Animation is a great way to keep your users' attention on landing pages and make the page memorable. (The Lemonade page's pets. Adorable.) Animations can help your user interact with your site. Micro animations can be used to guide users to take a specific action or move down the page. These are something you should try in 2023.
It could be as simple a link changing color as the user hovers over it to encourage them to click or more complex like this submit button.
See the animation here.
In any case, I would be amazed if these UX designs didn't encourage a few more conversions this year.
8. Italic font with emphasis and handwriting-like font
Although it's still early days, we already see some trends in the design trends for this year. These include playful visuals that reflect personality, minimal branding, and minimalist marketing. This common theme is not new: Humanizing brands creates a more personal interaction between potential clients and marketing materials.
This is another related trend in landing page design. Use handwriting-like fonts and other elements.
This subtle example is from Flocksy, which offers graphic design subscriptions.
9. Bold, succinct copy
Although minimalist marketing copy is everywhere, most people still need copy for their landing pages. This year, make sure you choose your words carefully and that they are important. Keep it brief and bold.
MasterClass excels at this. It's not surprising considering the humble brand name.
The headline says it all: Learn quickly from masters in their field.
Because the main draw is the large, bold one, there's not much copy elsewhere on the page.
Bold copy…
The Best Call to Action Phrases Ever
10. Trials are free of risk
It's true. Even though marketers know the value of free trials and how stakes can be used to motivate customers to test real products and convert them into customers, it is frustrating to enter your credit card details for a tool that you are interested in trying. It's just that simple!
Brands who are able to avoid it are doing so. Recent trends in email address forms for trail purposes include a variety of disclaimers that state "no credit card required" or "no risk", and we believe this trend will continue to grow. It's attractive, it's true!
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11. Sections on how-to
Although the ultimate goal of landing pages is to convert visitors to sales, the content can be varied. You could offer a free trial. A webinar registration or event. To book a demo, a product overview is required.
These could all benefit from a how to section.
Visuals and lists are a popular way to help people understand larger topics. According to Semrush, pages that have lists for every 500 words receive 70% more traffic. Your landing page is not an article or blog post. It is the page that you want to drive traffic to. A significant increase in traffic is worth the effort.
This example is from Lettuce Grow.
Image source
Even though I don't need an in-depth guide, the pictures are very appealing. The copy is very easy to read. It makes the product easy-to-use and accessible.
These steps will allow you to communicate with your visitors on landing pages what your product or service is.
These landing page trends will be popular in 2023
These are the top landing page trends you should be paying attention to. It's easy to set up, affordable, and efficient for increasing conversions. Let's get 2023 off to a great start. With lots of creativity and hopefully many conversions. Let's review the top landing page trends.
- Amazing product videos
- Design and copy for integrated landing pages
- Simple and streamlined design
- Monochromatic backgrounds
- Deep greens
- Bold, succinct copy
- Fun buttons
- Micro animations
- Font and elements that resemble handwriting
- "No risk" free trials
- Sections on how-to
Remember that while trends are important, they shouldn't be ignored if you want to follow the basic landing page best practices. To make sure that you are hitting all the right marks, check out our landing page guide!
WordStream's post 11 Super-Actionable Landing Pages Trends to Jump on in 2023 originally appeared here.
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By: Céillie Clark-Keane
Title: 11 Super-Actionable Landing Page Trends to Jump On in 2023
Sourced From: www.wordstream.com/blog/ws/2023/01/11/landing-page-trends
Published Date: Wed, 11 Jan 2023 17:20:43 +0000
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