After a long day of running errands, I was hungry and on the road last weekend. After navigating through confusing menus and PDF menus and examining hours of operation, I decided to head home and settle for a bowl of cereal. Bad website design is a common reason for discouragement.
A bad website can discourage 68% of diners from going to a restaurant.
This is why I am compiling some of my favorite restaurant website designs to inspire you, whether you are redesigning your site, updating the brand or opening your own restaurant.
Let's not rush to get to the examples. Instead, let us take a closer look why your restaurant website design matters. Not just to save my weekend, but also to help grow your business.
Why should you care about the design of restaurant websites?
The intro already contains the stat, but here are more:
- 77% of customers will visit a restaurant website before ordering in or eating out.
- Online orders are more popular with restaurant patrons than third-party sites like Grubhub.
- A functional website is not enough. 30% of diners will be turned off by a dated look.
While your restaurant's menu, listings, and social media profiles are all important, a website that is attractive and effective for revenue and sales is crucial.
A solid digital presence will only increase in importance. It is not surprising that younger generations prefer online interactions. This includes FAQs on websites over phone calls, ordering via an app or website instead of over the telephone, and many other things.
Statista actually found that over 50% of those aged 18-29 ordered food online in April 2020, and nearly 40% of those aged 30-49.
13 delicious restaurant website design examples
Your restaurant's style will determine the best website design. What is the style of your restaurant? A cozy restaurant or a must-see brewery. You can find a food truck, or a chain restaurant. Your customers should know what you expect. This will affect your website design. There are some elements that you should include. You'll want to include them regardless.
We've collected 13 examples of restaurant website design that include great branding and intuitive navigation. Have a look.
1. Mida
Mida, an Italian restaurant located in Boston's South End, offers amazing pasta dishes and a wide selection of wines. It also has a cool atmosphere. This is reflected in the website design.
The striking photograph is complemented by the Millennial pink background and the sans serif font. This effect is easy to click, making it ideal for restaurants looking to make reservations or place online orders.
2. Bennett's
Bennett's is a great example of a brand that appeals to cool, upscale restaurants. This sandwich shop can be found in Kennebunk Maine. There are additional locations in New Hampshire and Maine.
Although the line-drawn sandwich is nostalgic, the logo font is modern and clean. The sandwich photos are sharpened by the black-and-white backdrop and the bright, yellow accent. This is a great choice for sandwich places with a beach-town source.
3. Shake Shack
Shake Shack, a large fast-food restaurant chain, has a modern and youthful feel. Its website color scheme is identical to Bennett's: it has a black-white design with a bright featured green.
Shake Shack's website also includes its menu, which most searchers are looking to find–right on the home page.
The photos show every detail on the sandwiches and burgers. Each item is also given a detailed description and allergen information. This is great for all types of restaurants, not just large franchises. This information is essential for serving tons of people safely and effectively. Make it easy for those with food restrictions to find the right items on your menu.
4. Union Square Donuts
One non-negotiable design element for your restaurant website (real estate websites too! ): photos. 45 percent of restaurant patrons report that they look specifically for photos of food on restaurant websites. 36% claim that poor food photography discourages from them visiting restaurants.
They don't have to be extravagant or well-staged. But the food must look great. Union Square Donuts is a great example of this.
Delicious, donut-y perfection.
5. Founding Farmers
Founding Farmers, a Mid-Atlantic chain that serves farm-to-table meals, was founded in D.C. They serve fresh, locally sourced food and have a strong focus on brunch. Founding Farmers, which is majority owned by farmers and sustainably managed, is committed to giving back to its community.
This human-first focus is prominent in the hero section clip.
The video shows the entire experience, from the diner entering the restaurant to the chefs cooking and serving, through the server taking the time to help with takeout orders. This video is a great way to show potential customers the local chain's feel-good vibes.
6. The Lost Kitchen
The Lost Kitchen, a boutique restaurant that Erin French opened in 1999, has seen a lot of success over the past few years. It's more than a restaurant. This is communicated well on the website without losing sight or the brand.
The soft off-white background and deep gray fonts. Simple design. Notice the simple design. This places the restaurant's heart, the brand, in the center.
7. Giusto
To be able showcase your unique selling points, you don't have to be a celebrity chef or appear on a television show. It could be a unique dish or a family tradition, or even the place itself. Your website should highlight the uniqueness of your location.
This is something Giusto excels at. There is an indoor section, as well as a large open-air bar. The bar also has seating on a deck that overlooks Newport's harbor. This photo can be found on the website.
8. Pizzeria Beddia
It is great to have a unique history, place, or focus, especially for your about us page. Sometimes, what makes your restaurant unique can be something more common than that: farm-fresh food or a local connection.
This is still a top priority in any restaurant website design.
Here's one example. Pizzeria Beddia in Philadelphia showcases its homemade pizza right on their homepage.
It looks delicious. Bonus points for the banner advertising schedule changes.
9. Rebel Rebel
Your website should include any awards or press coverage that your restaurant has received. This could be a picture, a link or a badge, depending on the brand.
Rebel Rebel, a natural wine bar located in Somerville Massachusetts, manages to highlight its accomplishments without straying from its hipster-y personality.
Rebel Rebel celebrates its James Beard Award with a simple banner. It lets everyone know but doesn't go crazy or get uncool.
10. Condesa
When I visit a website for a restaurant (or any other website), I am looking for something. You will find the menu, hours, social media links, and a reservation. You must make your site easy to navigate.
Condesa, a Mexican restaurant located in Philadelphia, does this without making the design look boring or utilitarian.
The left shows a gallery of photos of restaurants. The bold pink on right contains all the information, including a CTA for making a reservation or ordering takeout. It's simple and straightforward.
11. Rose Foods
Rose Foods uses bright colors to showcase its brand personality. This restaurant is located in Portland, Maine. It describes itself as a home-made bagel shop that serves sandwiches and classic Jewish deli food.
Rose Foods is a classics-focused company that uses retro fonts and line drawings. There are only a few photographs. What is the result? It works based on the small shop’s weekend waits, and 20k Instagram followers.
12. Uni
It's important to have a website for a restaurant that is well-designed and easy to navigate. This is often the first time a potential customer has ever spoken with you. It is important to provide all the necessary information and let potential customers know what to expect when visiting you in person.
This is a great example of Uni, an izakaya located in Boston.
Website feels sleek, dark, intimate, cozy, and crowded in a comfortable way. Uni is just like this inside.
13. The Girl and the Goat
There are many restaurants that have several locations that are almost identical. Others have several locations that are nearly identical. However, others have a few different personalities. Make sure you have this information on your website if it's your restaurant. Girl & the Goat is a good example of this.
The Los Angeles location's interior is bright and airy, with plenty of natural sunlight and greenery. The Chicago location is darker with dark wood tones and black accents. Photos highlight the unique atmosphere of each location and offer the same delicious food.
Make sure your restaurant website design delivers
Your website is an important part of your customer experience. It is important to provide the same high-quality service and information as your restaurant's website. Invite the same customers.
These restaurant website designs are a great source of inspiration and provide a few key points. Let's take a look at the key elements that you need to focus on in order to make your restaurant website as successful as possible.
- Clear location
- Accessible menu
- Appealing branding
- Contact information
- Photos of high quality
- Reservation CTA
- CTA Order Online
- Press awards
WordStream's original article 13 Brilliant Restaurant Website Design Ideas to Copy in 2023 was published first on WordStream.
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By: Céillie Clark-Keane
Title: 13 Brilliant Restaurant Website Designs to Copy in 2023
Sourced From: www.wordstream.com/blog/ws/2023/01/18/restaurant-website-designs
Published Date: Wed, 18 Jan 2023 19:16:04 +0000
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