Microsoft infected the ChatGPT chatbot, a popular large-language chatbot, into its Bing search engine just one day after archrival Google launched Bard. Bard was an interactive chatbot that Microsoft created to challenge ChatGPT’s sudden dominance.
OpenAI, a Microsoft-supported AI laboratory that developed the ChatGPT generative AI system, is in the race to be the top search engine. It will face off against Google’s search by relevance paradigm and its new generative AI product.
“Public-facing leaps in these capabilities that anyone can use from OpenAI have really set a tone and conversation and enabled Microsoft to capitalize upon this to become a leader in this space through its association,” stated William McKeon-White, an analyst at Forrester Research.
Chatbot war on the rise
Microsoft’s quick decision to use ChatGPT to infuse products and Google’s prompt response with Bard (a lightweight frontend to its LaMDA conversational chatbot), follows Microsoft’s $10B investment in OpenAI. OpenAI was a non-profit.
ChatGPT responds to text prompts and can create software code, academic essays, poetry, and literary nonfiction. It can also research complex topics. The beta version is so popular that it was no longer available for use during peak times. However, OpenAI is working on a paid version.
Microsoft-OpenAI is seen as a potential threat to Google’s long-term ownership of most consumer search markets. It supplants Google’s query model by using the search-and produce power of ChatGPT.
According to Statista, Google controls 84% of the global market for search, and Bing holds 9%. They are closely followed by many others, including Yahoo, which holds 2.6%, DuckDuckGo, and Baidu, who each hold 1.5% or less.
Google is positioning Bard to be a more thoughtful, accurate and precise interactive search engine. Bard will not be hampered in any way by the timeliness and accuracy problems ChatGPT encountered since OpenAI launched it in November. ChatGPT can pull information only from September 2021.
Google threatens to change its model
Johna Till Johnson, founder of Nemertes, stated that Google is still committed in generating revenue by selling clicks from search to advertisers.
AI is a vital issue for Google. Google will collapse if ‘Google it becomes ‘ChatGPT It’.
Johna Till JohnsonFounder, analyst, Nemertes
“AI is a survival issue for Google. Johnson stated that if ‘Google it” becomes ‘ChatGPT It, Google’s advertising revenue will vanish and the company will collapse. “Bard makes sense within that context — if people seamlessly transition from ‘Google it to ‘Bard it,” Google will have successfully protected its position.
Satya Nadella was Microsoft’s CEO on Tuesday. He spoke at an event with OpenAI and highlighted the innovations Microsoft has been leading in search. He called it “the largest category of software on Earth.”
Nadella stated that “It’s an exciting day in search, it is a new paradigm in search, rapid innovation will come,” in remarks broadcast live by CNBC from the event.
ChatGPT technology by OpenAI — Nadella stated that it was “the only thing anyone in your family wants to talk about during the holidays” — “reshapes pretty much every other software category.”
Nadella showed a new Bing version and a chat box with ChatGPT features at the Microsoft event. This was just a day after Google announced that it would open Bard to users in the coming weeks.
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ChatGPT tech in Bing
According to Microsoft, the key ChatGPT features of the new Bing search engine (and Microsoft’s Edge browser) include a search sidebar that provides more detailed answers, complete text answers to questions, trip planning and email composing.
Users can now sample the new Bing and sign up to be on the waitlist. According to the vendor, the preview will be expanded to millions of users in a few weeks.
Bard is a descendant of LaMDA, which was revealed two years ago. It generated controversy when one of its developers claimed that it could sense feelings and be sentient.
Sundar Pichai, Google CEO, described Bard as an “experimental conversational AI” service powered by LaMDA. It can draw knowledge from the internet and combine it with the intensity and power of Google’s large-language models.
Pichai stated that Bard could do the same thing as ChatGPT, but he stressed that Google has made every effort to include safety, accuracy, and “groundedness”. This was a subtle jab at ChatGPT which has been proven to produce offensive and faulty responses despite OpenAI using word filters.
Google and Microsoft have not yet shown features that add sources or citations to their generative AI chatbot results. These capabilities are available in ChatGPT alternatives such You.com’s YouChat. They were developed by ex-Salesforce researchers.
Google aims at different approach
Google’s investment in DeepMind (the AI and deep learning research unit that it acquired in 2014), has resulted in Google being restrained in not releasing anything like Bard to date, according to Dan Miller, founder of Opus Research and analyst at Opus Research.
Miller stated that “They could have done ChatGPT at any time.”
“But now everyone’s been egged ahead with the attention to ChatGPT, and the traffic going towards OpenAI. He said that Google will now emphasize partnerships that have guardrails. This is something conversational models such as ChatGPT aren’t particularly good at.” “There are gaps between what they can do.”
Miller pointed out that generative AI pre-trained Transformers who are yoked with large language models like ChatGPT or Bard have problems with accuracy and don’t know the details of many things such as brands and products.
He said that there is a lot to do before you can take ChatGPT and Bard and throw it into a contact centre.
Artificial intelligence is a growing field
The rapid emergence of ChatGPT, Bard, as well as a multitude of already widely used speech-to-image, text-to-image, and speech-to-image systems like Dall-E (OpenAI) and Stable Diffusion (Stability AI), generative AI is on the rise.
Startup ElevenLabs released last month a voice-cloning platform. TechTarget Editorial published an Audio Version of a News Story that used the tool.
ChatSonic was launched by Writesonic. This chatbot is ChatGPT-like and can deliver current content.
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Title: ChatGPT bursts into Microsoft Bing as Google Bard rises – TechTarget
Sourced From: www.techtarget.com/searchenterpriseai/news/365530303/ChatGPT-bursts-into-Microsoft-Bing-as-Google-Bard-rises
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