The new battle for artificial intelligence-powered searches between Microsoft and Google is underway. It will be interesting to see how it spills into commerce.
Microsoft’s recent investment in OpenAI (the company behind chatbot ChatGPT) is making headlines as Microsoft tries to destroy the 20-year-old internet search market that Google controls. It’s unclear how this story will end, but few people believe Microsoft can challenge Google’s search dominance, data, and payments tools.
PYMNTS reported Jan. 24 that “Companies see the potential in the technology’s ability to transform customer care, but also worry over the limitations of ChatGPT,” citing Wall Street Journal coverage.
Read: ChatGPT gets mixed customer service reviews from retailers and brands
This is where the potential commercial applications for artificial intelligence (AI), which Google has already taken up with its Bard conversational AI services, makes this even more exciting.
Sundar Pichai, Alphabet CEO, teased future uses for Bard in a blog post on Monday, February 6. He said, “Bard could be an outlet for creativity and a launchpad to curiosity. It can help you explain new discoveries from NASA’s James Webb Space Telescope, or learn about the top strikers of football right now, then get drills that will build your skills.”
It’s difficult to believe that Google won’t connect its AI efforts with its payment tools, given the Google Wallet and Google Pay press conferences. Google has years of experience in this area and Search is the perfect place.
Google has explained how payment methods are served alongside search results in a blog post in December.
Although a lot of it has to do third-party payment methods, with which Google has no involvement, it still shows that the link has been established. The search giant will likely not leave untapped revenue streams if Bard is made widely available and begins to power more searches.
Read: Alphabet Views Google as the ‘Core Part of Everyday Commerce
AI as a Business Enabler
The future was hinted at by Alphabet’s fourth quarter 2022 earnings call, on February 2, when Chief Business Officer Philipp Schindler stated that the company is on a multiyear mission “to make Google a key part of shopping experiences for consumers — as well as a valuable place to connect merchants with users.”
This mission includes experiences for consumers with “more visual, immersive and browsable sources,” with keywords in this instance being “immersive” or “browsable.”
Pichai stated that AI is a powerful enabler to businesses and organizations of any size. This indicates that there is an ongoing strategy to connect Bard and buying.
Pichai mentioned Google’s past work in AI tools like BERT and, more recently, MUM. He added that “Now our newest AI technologies — LaMDA and PaLM, Imagen, MusicLM — are building upon this, creating entirely different ways to engage information, from audio and video to language and images.” These AI advances are being integrated into our products starting with Search.
Read more: A Love Affair with AI in Social Commerce
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By: PYMNTS
Title: It’s Google’s Bard vs Microsoft and ChatGPT for the Future of AI
Sourced From: www.pymnts.com/artificial-intelligence-2/2023/its-googles-bard-vs-microsoft-and-chatgpt-for-the-future-of-ai/
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